Posted on : 11-04-2016 | By : Edward Carlson | In : Entrepreneurship
Are you planning to start a small business in Perth, Western Australia? Or are you already running one? Either way, it is very important for you to know that small business owner has no proprietary rights unless he trademarks his company name. Sounds alarming? Well, that’s how it is. Registering your business, company, or domain name does not give you any automatic right to use the name as a trademark.
Often hen someone sets up a company, one of his or her ultimate goals is to get their name out there and ensure their brand succeeds in the market. However, always keep in mind that your name, logos, and designs that identify your company’s name form an integral part of your brand.
With regards to this matter, all small entrepreneurs need to ensure that their copyrights and trademarks are protected in their quest to get their company operations off the ground through advertisement and marketing of their goods or services. Registering your business gives you a trademark, which you are entitled the right to take legal action for infringement against a company name owner who uses it for products or services such as those covered under your registered trademark.
You can use your trademark to distinguish your product or service from others. On the other hand, business name represents the name under which a company operates. Registering your name is compulsory and must be done before the company starts operating.
If you want to know how to register your business name in Western Australia, check this out: http://asic.gov.au/for-business/registering-a-business-name