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Managing online reviews

Posted on : 23-06-2017 | By : Edward Carlson | In : Entrepreneurship



Image result for online reviews

In today’s business world, it seems that everyone is a critic. That’s due to the fact that communication has never been more advanced, thanks to the internet and social media. All brands for better or worse are faced with realities of online user reviews and social media. It is difficult to sift through the multitude of comments of online user review sites.

On the other hand, the online world and social media can be nothing more than a sounding board for those who fancy themselves as fanatic to a certain product or service critic space for others. In a very positive way, it is a forum for the most important person in the business world, the customer. If the experience or product is good, then the reviews will be positive. Conversely, if the customer experience is negative, then it is time to take a look at making the necessary improvements to making your small business a success.

When dealing with online reviews, you need to bear in mind two important things. First, you should never take online reviews personally. Secondly, you should be aware about what people talk about your brand and know how to respond to these reviews for the improvement of your product or service, and your business as a whole.

Do you want to learn more about managing online reviews? Read this: https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews

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Top tips to avoid online scams

Posted on : 30-11-2016 | By : Edward Carlson | In : Entrepreneurship


Today, there are those who wouldn’t mind stealing someone of their hard-earned cash. We already have noticed this issue in the real world; more so in the cyber world, where reports of cyber scamming has been more often.

Image result for online scams

While it would require stronger implementation of Internet law to curb this, it would help us all to be careful on our part not to blunder into any such fraud.

On the internet, you can find many people promising you lucrative business opportunities through easy-terms home businesses which will let you “sleep while your money works for you” or some such thing. Don’t be fooled by such promises that sound too good to be true.

Keep in mind that whenever you are offered something that is too good to be true, there is always a hidden clause. Don’t let even testimonials, ‘documented’ proof or guarantees fool you. These are standard trick in the con-artist’s trade, and there are enough websites on the Internet that will tell you more about them.

Another kind of Internet scams for which a lot of people have fallen for is the email scam, where an anonymous person will ask you to divulge account details so he may safely transfer to you some large amount of money for safe-keeping. And while they do sound like fishy proposals, the numbers of people who actually fall for it are surprising.

Check this out to learn more tips to avoiding online scams: https://www.citizensadvice.org.uk/consumer/scams/scams/common-scams/computer-and-online-scams/top-tips-to-avoid-online-scams

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Registering a Business Name in Western Australia

Posted on : 11-04-2016 | By : Edward Carlson | In : Entrepreneurship


business news perth

Are you planning to start a small business in Perth, Western Australia? Or are you already running one? Either way, it is very important for you to know that small business owner has no proprietary rights unless he trademarks his company name. Sounds alarming? Well, that’s how it is. Registering your business, company, or domain name does not give you any automatic right to use the name as a trademark.

Often when someone sets up a company, one of his or her ultimate goals is to get their name out there and ensure their brand succeeds in the market. However, always keep in mind that your name, logos, and designs that identify your company’s name form an investment and integral part of your brand.

With regards to this matter, all small entrepreneurs need to ensure that their copyrights and trademarks are protected in their quest to get their company operations off the ground through advertisement and marketing of their goods or services. Registering your business gives you a trademark, which you are entitled the right to take legal action for infringement against a company name owner who uses it for products or services such as those covered under your registered trademark.

You can use your trademark to distinguish your product or service from others. On the other hand, business name represents the name under which a company operates. Registering your name is compulsory and must be done before the company starts operating.

If you want to know how to register your business name in Western Australia, check this out: http://asic.gov.au/for-business/registering-a-business-name